Digital Marketing

A/B method: what is a split test?

Nowadays, marketing teams have the ability to make informed decisions and adopt scientific approaches to optimize their results, as well as optimize the experience of their customers (users). Indeed, it is on reliable data and not on subjective intuitions that…

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SMO: how to improve actions intended for social media recognition?

To be successful, businesses need to benefit from the advice and services offered by various key providers. For the launch of your business project, it is sometimes necessary to solicit the media, social networks and certain companies for the publication…

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What are the fundamentals of good SEO copywriting?

If you are just starting in the field of web content writing, the concept of SEO can sometimes be difficult to grasp. However, writing good SEO text effortlessly is the goal of all copywriting enthusiasts. There are a few basics…

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KPI: measuring the performance of a marketing campaign

Implementing a marketing strategy is more than necessary to make your business flourish and KPIs or Key Performance Indicators are important factors in the success of this action. These are tools for measuring and optimising the performance of actions taken….

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How to improve your SEO strategy with backlinks?

To increase your traffic on the Internet, it is advisable to create quality links. It is indeed possible to improve your platform’s visibility with backlinks. But to create these, it is necessary to take into account certain important parameters. These…

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How to strengthen your customer relation thanks to social networks?

By smartly using tools that allow you to give a quality customer relationship on social networks, you can have ambassadors for your brand in the shape of your clients. Indeed, social networks are real levers of popularity, sales and loyalty….

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