Operational Marketing

Conversational trading: what makes voice assistance the future of brands?

Brands are adopting distinct techniques to provide customers with better experiences. Currently, social networks are highly developed and understandably, brands are taking advantage of this remarkable growth for proactive engagement. Dialogue is now the best way for brands to deliver…

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How to reduce delivery times with Ship from Store?

To improve the logistics in business, as well as to reduce the delivery time of goods when a customer buys online, various practices have been created. The Ship from Store happens to be one of the most successful methods to…

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Inbound Marketing is key to finding new leads!

If you happen to want to expand your customer experience and implement a new and effective marketing strategy and if your marketing team does not know the benefits of a content strategy yet, know that the solution is very simple;…

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How to improve the customer experience with smart phygital?

In the era of digitisation, consumers are more and more willing to have a connection with brands. To re-establish an ideal relationship with the customer during his or her purchase, companies are orienting their strategy towards the phygital concept. Indeed,…

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Essential criteria to consider for market research

Every business start-up project must be submitted to a market study, which is essential for drawing up a business plan for the financing stage. Some criteria must therefore be followed for a market study to be successful. These are: Properly…

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What kind of marketing events should be planned remotely?

Implementing a good marketing strategy is crucial for a business to promote products and services and setting up marketing events from time to time is a good way to get the word out about the company, attract the attention of…

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